Scaling Newsletter Monetization and Email-as-a-Channel with Tyler Denk, CEO & Co-Founder of Beehiiv

Tyler Denk, Co-founder and CEO of Beehiiv, joins Erik Torenberg to share how he came to be a part of building two media empires, Morning Brew and Beehive, a newsletter publishing platform -- which just raised a 33 Million Series B. They also discuss the market potential of email newsletters, ad networks, and successful newsletter strategies across industries.

Listen on Spotify, Apple, and Subscribe on YouTube

Key Takeaways:

• Focus on serving your audience and providing a unique value proposition.

• Consider different business models, such as going vertical or offering premium subscriptions.

• Building a comprehensive platform can attract users who are looking for an all-in-one solution.

• Success stories and reputation can be powerful marketing tools.

  Identify and address user needs and pain points to drive growth.

• Key inflection points can include successful acquisitions and the launch of new features or services. Beehive helps content creators monetize their newsletters through advertising.

• The platform offers a web builder feature to create a web presence for newsletters.

• The vision for Beehive is to build a software platform that can do email better than anyone else and help content creators build sustainable businesses through growth and monetization.

• The ad network is seen as a game changer, allowing brands to tap into niche media properties and newsletters to reach their target audience.

  Improving email attribution and security are key focuses for Beehive.

Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

LINKS:
Beehiiv: https://www.beehiiv.com/
Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

X/ TWITTER:
@eriktorenberg (Erik)
@denk_tweets (Tyler)

TIMESTAMPS:
(00:00) Intro
(01:00) Becoming part of two media empires
(03:00) Evolution of Morning Brew's Business Model
(09:49) The birth of Beehiiv
(14:30) Sponsor: Beehiiv and Turpentine
(16:17) Building a newsletter empire
(21:09) Biggest inflection point
(25:32) Leveraging newsletters for growth
(28:47) Future of Beehive and email monetization
(41:36) Fundraising through VCs
(44:40) Success stories in the newsletter industry
(47:47) Wrap

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].