Newsletter Growth Tactics with Matt McGarry

Matt McGarry, a newsletter expert and the founder of GrowLetter, joins Erik Torenberg to discuss his newsletter and media insights from his work with The Hustle, Sahil Bloom, The Milk Road, and more clients through his specialized agency. This is a masterclass in newsletter growth, email acquisition, and monetization models. Matt highlights opportunities in B2B and niche markets, stresses the importance of diverse newsletters, and advocates for a multimedia strategy including podcasts. Scroll down for key takeaways from Matt's interview.

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Key Takeaways:

• Paid marketing channels like Facebook ads are effective for newsletter growth.

• Partnering with other newsletters can help acquire high-quality subscribers.

• Studying successful media businesses can inform strategy and niche selection.

• Monetization models can include sponsorships, memberships, and information products. Reverse engineer successful advertisers to find potential partners or product ideas.

• Differentiate your content and focus on creating better content than competitors.

• Identify profitable newsletter niches, such as local news and hyper-niche topics.

• Explore various monetization strategies, including memberships, lead generation, and ad networks.

LINKS:
GrowLetter: https://www.growletter.co/
Newletter Operator: https://www.newsletteroperator.com/
Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

X/ TWITTER:
@eriktorenberg (Erik)
@JMatthewMcGarry (Matt)

TIMESTAMPS:
(00:00) Intro
(00:48) Matt's journey into newsletters
(02:36) Agora model explained
(07:14) Leveraging paid marketing for newsletter growth
(16:40) Sponsor: Beehiiv and Turpentine
(18:28) Podcasts vs. newsletters
(19:56) Monetization and growth tactics
(25:28) Choosing the right niches and monetization models
(31:14) Exploring B2B newsletter success
(33:20) Challenges and opportunities in media niches
(35:51) Local media and hyper-Niche opportunities
(43:41) Creating a master brand vs. niche newsletters
(50:53) Monetization tactics and lead generation
(54:28) More about Matt’s GrowLetter
(58:21) Wrap

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].