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Harnessing Multi-Platform Media with Boye Fajinmi of The Future Partyt

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Turpentine Media
July 18, 2024

Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

Listen below on Spotify, Apple, and Subscribe on YouTube

Media Empires is powered by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

Key Takeaways:

  • Finding the right content formats and experimenting with different mediums is crucial for success in the media industry.

  • Monetization strategies should be diverse and not solely reliant on advertising.

  • Niche targeting and catering to specific audiences can lead to greater success and engagement.

  • Events and activations can be powerful growth channels and help build a strong brand presence.

  • Creating value for the audience should be the primary focus of any media entrepreneur.

TIMESTAMPS:
(00:00) Intro
(00:29) Evolution and strategy of The Future Party
(04:35) Navigating the newsletter ecosystem
(08:44) Niche targeting
(10:27) Future aspirations and media diversification
(12:06) Power of events in media growth
(14:47) Sponsors: Beehiiv and Metaview
(16:54) Exploring different mediums
(19:57) Role of events and activations
(24:11) Monetization strategies and subscriber engagement
(27:16) Importance of value creation
(29:10) Wrap

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].